The Concept of Fashion Trend: meaning, history, connotation
DOI:
https://doi.org/10.5965/1982615x11222018011Keywords:
fashion trend, etymology, significanceAbstract
With the intention of contributing to the theoretical deepening of trend studies, the present research aims to understand the historical origins and transformations of the term trend and, more specifically, the fashion trend. The methodological procedure involved a consistent bibliographical review. Firstly, we investigated the etymology of the term in Portuguese, English, and German. In addition, we combined different consolidated bibliographical references - such as Caldas, Lindkvist, and Vejlgaard - in order to historically understand the concept and its applicability. The general interpretation of the term tendency relates to a force that leads to a finite but uncertain future. Between 1946 and 1975, trends acquired a comprehension similar to their current meaning, emphasizing their economic relevance, which coincides not arbitrarily with the birth of mass consumption. The contemporary connotation associates trends to changes and transformations that involve different sociocultural and economic aspects. In turn, fashion trends are expressions of sociocultural tendencies in visual and tactile characteristics applied to fashion products.
Downloads
References
ARTIGUES, Bárbara Pastor; ROBERTS, Edward. Diccionario etimológico indoeuropeo de la lengua española. Madrid: Alianza Editorial, 1997.
BAILEY, Lauren R.; SEOCK, Yoo-Kyoung. The relationships of fashion leadership, fashion magazine content and loyalty tendency. Journal of Fashion Markteing and Management, v.14, n.1, p. 39-57. 2010. Disponível em: http://www.emeraldinsight.com/doi/abs/10.1108/13612021011025429
BUARQUE DE HOLANDA, Aurélio. Novo dicionário Aurélio. Rio de Janeiro: Editora Nova Fonte, 1999.
CALDAS, Dario. Observatório de sinais: teoria e prática da pesquisa de tendências. ed. at. São Paulo: Editora SENAC SP, 2015.
COLLINS, Harper. Collins English dictionary complete & unabridged. Digital edition. Glasgow: Harper Collins Publishers, 2012.
ERNER, Guillaume. Sociología de las tendencias. 1ª ed. 2ª reimp. Barcelona: Editorial Gustavo Gili, 2012.
ESPOSITO, Elena. Originalität durch Nachahmung. pp.198-209. In: LEHNERT, Gertrud; KÜHL, Alicia; WEISE, Katja. (Hg.). Modetheorie: Klassische Texte aus vier Jahrhunderten. Fashion Studies. Bielefeld: transcript Verlag, 2014.
FARIA, Ernesto (org.) Dicionário escolar latino-português. 3ª ed. Brasília: Ministério da Educação, 1962. Disponível em: <http://www.dominiopublico.gov.br/download/texto/me001612.pdf>. Acesso em: 15 mai. 2014.
FRIEDMAN, Ken. Theory construction in design research: criteria: approaches, and methods. Design studies, v.24, n.6, p. 507-522, nov. 2003. Disponível em https://www.sciencedirect.com/science/article/pii/S0142694X03000395
GIBSON, Willon. The Economist [entrevista]. 4 de dezembro de 2003. Disponível em: https://pt.wikiquote.org/wiki/William_Gibson
KÖBLER, Gerhard. Deutsches etymologisches wörterbuch. Derwbhin: Wassertrüdingen, 1995.
LINDKVIST, Magnus. O guia do caçador de tendências: como identificar as forças invisíveis que moldam os negócios, a sociedade e a vida. São Paulo: Editora Gente, 2010.
LIPOVETSKY, Gilles. O império do efêmero: a moda e seu destino nas sociedades modernas . 10ª reimp. São Paulo: Companhia das Letras, 2007.
MACHADO, José Pedro. Dicionário onomástico etimológico da língua portuguesa. Lisboa: Livros Horizonte, 2003.
MOCHO, Jean Pierre. Editó. p.3. In: BACRIE, Lydia. (ed.) Qu’est-ce qu’une tendance de mode? Paris: Fédération Française du Prêt à Porter Féminin, 2012.
MONÇORES, Aline. Tendências: o novo constante. 2013. 177f. Tese (Doutorado). Programa de Pós-Graduação em Design Departamento de Artes e Design da Pontifícia Universidade Católica do Rio de Janeiro, Rio de Janeiro, 2013.
MÜLLER, Florence. Tendances et innovations. pp.16-27. In: BACRIE, Lydia. (ed.) Qu’est-ce qu’une tendance de mode? Paris: Fédération Française du Prêt à Porter Féminin, 2012.
RAYMOND, M. Tendencias: que son, cómo identificarlas, en qué fijarnos, cómo leerlas. London: Promopress, 2010.
RECH, Sandra Regina. Estudos do Futuro & Moda: uma abordagem conceitual. ModaPalavra e-Periódico. v.6, n.11, p.93-100. jul-dez 2013. Disponível em: http://www.revistas.udesc.br/index.php/modapalavra/article/view/3477/6851
SANT’ANNA, Mara Rúbia. Teoria da moda: sociedade, imagem e consumo. 2ª ed. Barueri, SP: Estação das Letras, 2009.
SVENDSEN, Lars. Filosofia da moda. Rio de Janeiro: Zahar, 2011.
VEJLGAARD, H. Anatomy of a trend. New York: McGraw-Hill, 2008.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2018 Amanda Queiroz Campos, Brigitte Wolf
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
When submitting an article for publication in ModaPalavra e-periodico, the author (s) agree (s) with the following terms:
- Authors maintain the copyright in their manuscripts and grant the journal the right of first publication, with work simultaneously licensed under the Creative Commons Attribution-NonCommercial 4.0 International, which allows sharing the work with the acknowledgment of authorship and the initial publication in the journal without payment ;
- Authors may use the same results in other publications after the first publication, provided that they indicate ModaPalavra e-journal as the original publication medium;
- Authors are authorized to take additional contracts, separately, only after the original publication in ModaPalavra e-journal, provided they indicate ModaPalavra e-journal as the original publication medium;
- Authors are allowed and encouraged to publish and distribute their work online (eg in institutional repositories or on their personal page), only after the editorial process and the first publication, provided they indicate ModaPalavra e-journal as the original publication medium;
- To indicate ModaPalavra e-journal as the original publication medium, authors should use the following text template: "This article was originally published by ModaPalavra e-periodical, under a CC BY NC license, in its volume [insert volume] number [insert number] in the year of [insert year], and can be accessed at: http://www.revistas.udesc.br/index.php/modapalavra/ ";
- The opinions expressed in the articles are the author’s sole responsibility, not necessarily reflecting the journal’s opinion. The publication of any material that is owned and held in copyright by a third party, including – but not limited to - articles, photos or drawings was previously authorized by their representatives to be published in ModaPalavra e-journal.
