Analysis of design methodologies and development of useful tools for the creative process of the fashion designer

Abstract

Project thinking in design deals with diverse information, among which: subjective information  that acts in the cultural construct of complex social  interactions, and that will serve the designer as a  connection between the product and the consumer.  This research aimed to analyze fashion design  methodologies and develop useful tools for the  fashion designer’s creative process. It was done with  a theoretical approach, from the theoretical  framework, and practice, through a survey applied in  August 2020, with 5 professionals from different areas of fashion, from different cities of Santa  Catarina, to verify the use of methods and tools  recognition of symbolic references in fashion. This  research was constituted by the interdisciplinary  approach, uniting semantics, semiotics, and cognitive  ergonomics, in the search for tools and  methods to aid in the designer’s interpretive process,  and to contribute to interdisciplinarity and  interpretive systematization in design thinking. We  sought to recognize methodologies applied in the  Product Development Process (PDP), the tools used  or recognized, and the semantic references of  fashion. The result is the synthesis of the PDP for  fashion design, the useful tools coming from the  semiotic theory of Peirce (2005), and Greimas (1984),  and from the semantic memory of Mervis & Rosch  (1987). The observation of the need for interpretive  tools culminated in the elaboration of cards of  aesthetic, symbolic and fashion style references, to  serve as tools, and constitute themselves as a  method. On the data obtained, the content analysis  methodology was used (BARDIN, 2016).