Fashion, Image, and Consumerism: fashion editorials as a communication strategy for brands
DOI:
https://doi.org/10.5965/1982615x13302020070Keywords:
fashion editorial, image, communication, consumptionAbstract
This article aimed to address the theme of fashion editorials as a communication strategy and consumption for brands. Brings a general overview on consumption and fashion communication, as well as an explanation of what are editorials, how these are made and for what they serve. This article was based on the bibliography of several authors in order to clarify the area and the communicative potential of editorials for fashion brands.Downloads
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Published
2020-12-27
How to Cite
BELLO, Letícia Casagrande Dal; SCOZ, Murilo; DA ROSA, Lucas; SILVEIRA, Icleia; REGINA RECH, Sandra. Fashion, Image, and Consumerism: fashion editorials as a communication strategy for brands. ModaPalavra e-periódico, Florianópolis, v. 13, n. 30, p. 70–93, 2020. DOI: 10.5965/1982615x13302020070. Disponível em: https://periodicos.udesc.br/index.php/modapalavra/article/view/18770. Acesso em: 20 dec. 2024.
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