A Cor na Moda Contemporânea: contribuições acerca das pesquisas de tendências de cores na indústria de moda

Clarice Carvalho Garcia

doi:10.5965/1982615x11222018293

Color in Contemporary Fashion: contributions about color trendresearchin thefashion industry

Authors

Clarice Carvalho Garcia University of Brasília http://orcid.org/0000-0003-1376-9778

DOI:

https://doi.org/10.5965/1982615x11222018293

Keywords:

color, trends, fashion

Abstract

Color is one of the most relevant aspects of fashion products’ surfaces, which is responsible for most consumer choices. Being elaborated with 18 to 24 months in advance of the sales season, the color trends research is essential in the industrial fashion cycle, as one of the first steps in the production of a collection. This article aims to discuss how research of trends in color dialogues with sociocultural factors and with the material culture as a referential that clothes carry when inserted in a particular social context. In addition, this work brings to light the role of color trends forecasting in a fluid, ephemeral and impermanent contemporary context, regarding tastes, behaviors and styles.

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Author Biography

Clarice Carvalho Garcia, University of Brasília

Arquiteta formada pela Universidade de Brasília em 2003, Clarice Garcia é pós-graduada em Coolhunting pelo IED Milão em 2007 e em Docência do Ensino superior pelo IESB em 2011. Especialista em pesquisa de tendências, coordenou a pós-graduação e o curso de extensão em Coolhunting do SENAC SP em 2013 e ministrou workshops e palestras sobre o assunto pelo Brasil. É pesquisadora de tendências para a empresa britânica The Futures Company e para a brasileira Box 1824. Já colaborou para os sites Trendwatching, Lancia Trend Visions e Eye4Design. Atualmente dirige a empresa CoolhuntingLab em Brasília, coordena os cursos de pós-graduação em Previsão de Tendências e Comportamento do Consumidor e Design e Inovação do IESB em Brasília e é professora dos cursos de graduação nas áreas de Moda e Arquitetura do IESB, tendo atuado também nos cursos de graduação em Design de interiores e Fotografia do IESB. É mestranda em Design pela Universidade de Brasília onde pesquisa a Previsão de Cores na Moda Contemporânea. Áreas de Interesse e atuação: Moda; Design, Cultura e Sociedade, Previsão e Consultoria em Cores, Pesquisa de tendências, Coolhunting.

References

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Capa da edição volume 11 número 22 do Moda Palavra e periódico, vê-se foto de uma rua a noite por Nelson Pinheiro Gomes.

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Published

2018-07-01

How to Cite

GARCIA, Clarice Carvalho. Color in Contemporary Fashion: contributions about color trendresearchin thefashion industry. ModaPalavra e-periódico, Florianópolis, v. 11, n. 22, p. 293–310, 2018. DOI: 10.5965/1982615x11222018293. Disponível em: https://periodicos.udesc.br/index.php/modapalavra/article/view/10384. Acesso em: 20 dec. 2024.

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Issue

Vol. 11 No. 22 (2018): Dossier Trend Studies and Fashion Brand

Section

Variata

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