Roland Barthes and fashion: a reading based on the punctum and the studium
DOI:
https://doi.org/10.5965/1982615x14342021308Keywords:
fashion, style, punctumAbstract
Based on two statements by Barthes, in La Chambre Claire, the first being the one in which he claims the punctum is the pinnacle of style, and the second the studium would be all that brings together generalized consensus, this study aims to establish the relation between these two concepts and the ideas of style and fashion. Thus, we seek to develop the correspondence between fashion and studium - emphasizing that the latter is close to the idea of myth - and in the same way, that style is linked to the punctum - which is close to the idea of writing. In addition, with the hypothesis of an articulation of the concepts within the Barthesian work, we also seek Barthes' look on the themes of style and fashion in his texts contained in the Inéditos Vol. III: Imagem e Moda, pointing out that the author who was one of the first to foresee the importance of fashion in contemporary society, including the strength of its mythology.
Downloads
References
BARTHES, Roland. A Câmara Clara. Lisboa: Editora Edições 70, 2014.
BARTHES, Roland. O Grau Zero da Escrita. Lisboa: Editora Edições 70.
BARTHES, Roland. O Prazer do Texto. São Paulo: Editora Perspectiva, 2013.
BARTHES, Roland. Inéditos v. 3: imagem e moda. São Paulo: Editora Martins Fontes, 2005.
BARTHES, Roland. Mitologias. 4. ed. Rio de Janeiro: Editora Difel, 2009.
BARTHES, Roland. Sistema da Moda. São Paulo: Editora Martins Fontes. 2009.
BARTHES, Roland. Elementos de Semiologia. São Paulo: Cultrix, 2012.
BENJAMIN, Walter. Passagens. Belo Horizonte: Editora Oficial UFMG, 2006.
BOURDIEU, Pierre. A Distinção: Crítica Social do Julgamento. São Paulo: Edusp; Porto Alegre: Zouk, 2008.
CUNHA, Antônio Geraldo da. Dicionário Etimolóligo da Língua Portuguesa. Rio de Janeiro, Lexikon, 2010.
LEHMANN, Ulrich. Tigersprung Fashion in Modernity. London: The MIT Press, 2000.
LIPOVETSKY, Gilles. O império do Efêmero: a moda e seu destino nas sociedades modernas. São Paulo: Companhia de Bolso, 2009.
MOTTA, Leda Tenório. Barthes - Uma Biografia Intelectual. [S. l.]: Editora Iluminuras, 2011.
MOTTA, Leda Tenório. Rumores da Lingua e Desditos da Fotografia de Arte. Roland Barthes Começo e Fim. São Paulo: Lumme Editor, 2019.
PERRONE-MOISES, Leyla. Com Roland Barthes. São Paulo: Editora Martins Fontes, 2012.
PERRONE-MOISES, Leyla. Roland Barthes. São Paulo: Editora Brasiliense, 1983.
RACINET, Auguste. The Costume History (Le Costume Historique, 1888). Cologne: Tachen, 2016.
ROCHE, Daniel. The History of Everyday Things: The Birth of Consumption in France, 1600-1800. Cambridge: Cambridge University, 2000.
SIMMEL, Georg. Filosofia da Moda e outros escritos. Lisboa: Editora Texto e Grafia, 2008.
STEEL, Valerie. The Berg Companion to Fashion. New York: Berg, 2010.
SVENDSEN, Lars. Moda uma Filosofia. Rio de Janeiro: Editora Zahar, 2010.
VEBLEN, Thorstein. A Teoria da Classe Ociosa. 2. ed. São Paulo: Abril Cultural, 1985. (Os Pensadores).
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2021 Maria Augusta da Silveira Mitre, José Rodrigo Paulino Fontanari
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
When submitting an article for publication in ModaPalavra e-periodico, the author (s) agree (s) with the following terms:
- Authors maintain the copyright in their manuscripts and grant the journal the right of first publication, with work simultaneously licensed under the Creative Commons Attribution-NonCommercial 4.0 International, which allows sharing the work with the acknowledgment of authorship and the initial publication in the journal without payment ;
- Authors may use the same results in other publications after the first publication, provided that they indicate ModaPalavra e-journal as the original publication medium;
- Authors are authorized to take additional contracts, separately, only after the original publication in ModaPalavra e-journal, provided they indicate ModaPalavra e-journal as the original publication medium;
- Authors are allowed and encouraged to publish and distribute their work online (eg in institutional repositories or on their personal page), only after the editorial process and the first publication, provided they indicate ModaPalavra e-journal as the original publication medium;
- To indicate ModaPalavra e-journal as the original publication medium, authors should use the following text template: "This article was originally published by ModaPalavra e-periodical, under a CC BY NC license, in its volume [insert volume] number [insert number] in the year of [insert year], and can be accessed at: http://www.revistas.udesc.br/index.php/modapalavra/ ";
- The opinions expressed in the articles are the author’s sole responsibility, not necessarily reflecting the journal’s opinion. The publication of any material that is owned and held in copyright by a third party, including – but not limited to - articles, photos or drawings was previously authorized by their representatives to be published in ModaPalavra e-journal.
