User experience comparative analysis between a digital edition and a hard copy of a magazine
DOI:
https://doi.org/10.5965/2316796312232023124Keywords:
ergonomics, user experience, satisfaction, editorial objectAbstract
This research aims to demonstrate the results of the user experience ergonomic analysis between a printed magazine and its digital equivalent. The editorial title chosen was Editora Globo's Casa e Jardim magazine. 24 tests were carried out with 12 participants, which were divided into two age groups and two groups of familiarity with the use of the iPad. The participants participated in an ergonomic test to perform 6 tasks each (3 on digital and 3 on printed support). During the test, the time required to perform each proposed task was measured. In addition, the participants answered a satisfaction questionnaire focused on the user experience (adaptation of the SUS protocol) and were subsequently interviewed about the answers given in this form to obtain descriptive data about the quantitative results. Practically in all subgroups and in all 3 tasks, the average time for completion was shorter when using the printed magazine. The only exception was with the group of 25-39 years old experienced in using the iPad to perform task 1. When observing the score obtained by each sample group and the entire sample in the questionnaire, it is possible to state that there is a difference perception of satisfaction between the two supports and that the printed magazine has a better user experience (p = 0.003 ≤ α = 0.05). In all 10 specific questions asked about each support and answered on a likert scale of the questionnaire, the printed magazine obtained a better result compared to the application.
Downloads
References
BAILLY G, MULLER J, LECOLINET E. Design and evaluation of finger-count interaction: Combining multitouch gestures and menus. International Journal of Human-Computer Studies, v. 70, n. 10, p. 673–689, 2012. Disponível em: <https://www.researchgate.net/publication/255568579_Design_and_Evaluation_of_Finger-Count_Interaction_Combining_multitouch_gestures_and_menus>. Acesso em 03 set. 2017.
BANGOR A, KORTUM PT, MILLER JT. An Empirical Evaluation of the System Usability Scale. International Journal of Human-Computer Interaction, v. 24, n. 6, p. 574–594, 29 jul. 2008. Disponível em: <http://dx.doi.org/10.1080/10447310802205776>.
BARON N. Words onscreen. 1. ed. Washington: Oxford University Press, USA, 2015.
BARROS VTO. Avaliação da interface de um aplicativo computacional através de teste de usabilidade, questionário ergonômico e análise gráfica do design. Dissertação apresentada no Mestrado em Eng. da Produção. Florianópolis: UFSC, 2003. Disponível em: <https://repositorio.ufsc.br /bitstream/handle/123456789/85542/225666.pdf?sequence=1>. Acesso em 10 out. 2013.
BORDEGONI M, et al. Investigating the effects of odour integration in reading and learning experiences. p. 104–125, 2017.
BORGES D, GONÇALVES BS. Avaliação da revista Info Exame a partir de heurísticas para tablets. SIGRADI. 2015.
BROOKE J. SUS - a quick and dirty usability scale. Reino Unido: 2010. Disponível em: <https://hell.meiert.org/core/pdf/sus.pdf>. Acesso em 10 fev. 2019.
CORRÊA VM, BOLETT RR. Ergonomia: Fundamentos e Aplicações. Porto Alegre: Bookman. 2015.
COSTA FN. Comportamentos dos investidores: do homo economicus ao homo pragmaticus. v. 165, 2009.
CYBIS W, BETIOL AH, FAUST R. Ergonomia e usabilidade: conhecimentos, métodos e aplicações. São Paulo: Novatec Editora, 2007.
DALAGNOLI AC. Avaliação de usabilidade e proposição de requisitos para interfaces de aplicativos editoriais a partir da percepção do público feminino com foco nos fatores humanos. Dissertação (Mestrado em Design) - Centro de Artes, Universidade do Estado de Santa Catarina. Florianópolis. 2015.
DALAGNOLIi AC. Ver , Compreender e Aprender : Estudo Comparado com Guias de Uso de Apps Editoriais para Dispositivos Móveis Look. Design & Tecnologia 12. 2016.
DAVIS FDA. Technology Acceptance Model for Empirically Testing New End-User Information Systems: Theory and Results. Tese de doutorado. MIT Sloan School of Management: Cambridge, MA. 1986.
DELOITTE UK. Media Consumer Survey 2013 - Love in a cold climate. Londres: [s.n.], 2013. Disponível em:<https://www2.deloitte.com/uk/en/pages/technology-media-and-telecommunications/articles/media-consumer-survey-2013.html>. Acesso em: 30 out. 2017.
DONDERS J, VAN DER VLUGT H. Eye-Movement Patterns in Disabled Readers at Two Age Levels: A Test of Bakker’s Balance Model. Journal of Clinical Neuropsychology, 6(3), 241–256. 1984.
GRUSZYNSKI AC, GOLIN C, LUCHESE AF. Desafios para a comunicação da ciência: um estudo sobre os periódicos científicos impressos e eletrônicos da UFRGS. XXX Congresso Brasileiro de Ciências Da Comunicação, 1–15. 2006.
HACK JR, DOS SANTOS JA. Influência do design emocional na interação homem/computador | The influence of emotional design in interaction between humans and the computer. Liinc em Revista, v. 6, n. 2, 2010.
HEIKKILÄ H. Towards tablet publication heuristics. Improving accessability, usability and user experience with new expert Evaluation. 2013.
HELM SV, et al. Consumer interpretations of digital ownership in the book market. Electronic Markets, [s. l.], v. 28, n. 2, p. 177–189, 2018. Disponível em: <http://dx.doi.org/10.1007/s12525-018-0293-6>.
HOU J, WU Y, HARRELL E. "Reading on paper and screen among senior adults: Cognitive map and technophobia". Frontiers in Psychology, vol. 8. 2018.
HUANG LC, SHIAU WL, LIN YH. What factors satisfy e-book store customers? Development of a model to to evaluate e-book user behavior and satisfaction. Internet Research, v. 27, n. 3, 2017.
HUSSAIN A, MKPOJIOGU EOC, MUSA J, MORTADA S.. A user experience evaluation of Amazon Kindle mobile application. The 2nd International Conference on Applied Science and Technology. 2017.
JORDAN PW. An Introduction to Usability. Londres: Taylor & Francis Ltda., 1998.
JOU M, TENNYSON RD, WANG J, HUANG SY. A study on the usability of E-books and APP in engineering courses: A case study on mechanical drawing. Computers and Education, 92–93, 181–193. 2016.
KELLER A. In Print or On Screen ? Investigating the Reading Habits of Undergraduate Students Using Photo-Diaries and Photo-Interviews. v. 62, n. March, p. 1–18, 2012.
KIM KJ, SUNDAR SS. Does screen size matter for smartphones? Utilitarian and hedonic effects of screen size on smartphone adoption. Cyberpsychology, Behavior, and Social Networking, v. 17, n. 7, p. 466–473, 2014.
KUNIAVSKY M. Smart Things: Ubiquitous Computing User Experience Design. Burlington: Morgan Kaufmann, 2010.
LAW E, et al. Understanding, Scoping and Defining User Experience: A Survey Approach. In: Proceedings of Human Factors in Computing Systems conference, CHI’09. 4–9 April 2009, Boston, MA, USA, 2009.
LECOQ B. Les revues. In. : CHARTIER, Roger ; MARTIN, Henri-Jean. Histoire de l’éditionfrançaise.Le livreconcurrencé (1900-1950).Paris :FayardCercle de la Librarie, 1986.
LEWIS C, RIEMAN J. Task-centered user interface design. Boulder, Colorado: University of Colorado, Boulder, Dept. of Computer Science. 1993.
MATRAF MSB, HUSSAIN A. Usability evaluation model for mobile e-book applications. The 2nd International Conference on Applied Science and Technology. 2017.
MATRAF MSB, HUSSAIN A. Modeling measurement metrics for E-book app on mobile devices. Journal of Telecommunication, Electronic and Computer Engineering, 10(1-11), pp. 63-67. 2018.
MERHOLTZ P. Peter in Conversation with Don Norman About UX & Innovation. 2007. Disponível em: http://www.adaptivepath.com/ideas/e000862/ . Acesso em: 13 jun. 2018.
NIELSEN J. Heuristic evaluation. In Nielsen, J., and Mack, R.L. (Eds.), Usability Inspection Methods. New York, NY: John Wiley & Sons. 1994.
NIELSEN J, LORANGER H. Usabilidade na web. Tradução: Edson Furmankiewicz & Carlos Schafranski. Rio de Janeiro: Elsevier, 2007.
NORMAN DA. Design Emocional: por que adoramos (ou detestamos) os objetos do dia-a-dia. Tradução de Ana Deiró. Rio de Janeiro: Rocco, 2008.
PARK E, SUNG J, CHO K. Reading experiences influencing the acceptance of e-book devices. The Electronic Library, [s. l.], v. 33, n. 1, p. 120–135, 2015. Disponível em: <http://dx.doi.org/10.1108/EL-05-2012-0045>.
PAULINO RCR. Conteúdo digital interativo para tablets-ipad: uma forma híbrida de conteúdo digital. In: PAULINO, R.; RODRIGUES, V. Jornalismo para tablets: pesquisa e prática. Florianópolis: Editora Insular, 2013.
PIGNATARI D. Informação. Linguagem. Comunicação. Atelie Editorial, 2003.
PREECE J, ROGERS Y, SHARP H. Interaction Design: Beyond human-computer interaction. 2nd ed. West Sussex: John Wiley & Sons, 2002.
REISS E. Commentary on: HASSENZAHL M: User Experience and Experience Design. In: Soegaard, Mads and Da, Rikke Friis (eds.). The Encyclopedia of Human-Computer Interaction, 2nd Ed, Aarhus, Denmark: The Interaction Design Foundation, 2014.
ROGERS Y, SHARP H, PREECE J. Design de interação: além da interação humano- computador. Tradução: Isabela Gasparini. 3a. ed. Porto Alegre: Bookman, 2013.
RUÓTOLO AC. Audiência e recepção: perspectivas. Comunicação e Sociedade 30 (1998): 159-170.
SANTAELLA L. Cultura das Mídias. São Paulo, Editora Experimento, 2003.
SANTANA A, et al. Redes sociais nas Organizações e suas novas formas de relacionamento. 2011. Disponível em: http://intercom.org.br/papers/regionais/nordeste2011/resumos/R28-0770-1.pdf. Acesso em 12 de abril de 2014.
SANTOS RE. Introdução à teoria da comunicação. Comunicação Social. Coleção Pistas. São Bernardo do Campo: IMS, 1992.
SHNEIDERMAN B. Designing the user interface: strategies for effective humam-computer interaction. Boston: Pearson. 2005.
SIMON HA. Administrative behavior: a study of decision-making processes in administrative organization. [s.l.] Macmillan, 1957.
STANTON N, YOUNG M. Applying Interviews to Usability Assessment. In: STANTON N. Handbook of Human Factors and Ergonomics Methods. Boca Raton: CRC Press. 2005.
STERNBERG R, COSTA R, HAASE V. Psicologia cognitiva. 4th ed. Porto Alegre: Artmed, 2008.
THOMAZ DAP. Características Da Interface Dos Sites De Notícias : Um Estudo Do Design E Da Usabilidade De Jornais Impressos E Eletrônicos. UNESP Universidade Estadual Paulista Júlio de Mesquita Filho - Programa de Pós-Graduação Em Design, Da Faculdade de Arquitetura, Artes E Comunicação, 81. 2009.
TVERSKY A. Elimination by aspects: A theory of choice. Psychological Review, v. 79, n. 4, p. 281–299, 1972.
TVERSKY A, KAHNEMAN D. Judgment under Uncertainty: Heuristics and Biases. Science (New York, N.Y.), v. 185, n. 4157, p. 1124–1131, set. 1974.
WANG J, et al. Evaluating user satisfaction with typography designs via mining touch interaction data in mobile reading. Conference on Human Factors in Computing Systems. Proceedings: 2018.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Human Factors in Design
This work is licensed under a Creative Commons Attribution 4.0 International License.
Os artigos publicados pela revista são de uso gratuito, destinados a aplicações acadêmicas e não comerciais. Os direitos autorais são todos cedidos à revista. Os artigos cujos autores são identificados representam a expressão do ponto de vista de seus autores e não a posição oficial da revista Human Factors Design. O (s) autor (es) se compromete a sempre que publicar material referente ao artigo publicado na Revista Human Factors Design mencionar a referida publicação da seguinte forma:
Este artigo foi públicado originalmente pela Revista Human Factors Design em seu volume (colocar o volume), número (colocar o número) no ano de (colocar o ano) e pode ser acessado em: https://periodicos.udesc.br/index.php/hfd/index
