Schneider, Thaissa, and Laura Pedri Pereira. “Storytelling and BrandIdentity: Case Study of the Portuguese Brand Josefinas”. ModaPalavra e-periódico 11, no. 22 (July 1, 2018): 363–380. Accessed December 5, 2025. https://periodicos.udesc.br/index.php/modapalavra/article/view/10264.